Our Mission

Founded in 2001 and headquartered in Minneapolis, Apex Decisions is a “science-as-a-software” decision solutions company with a mission to deliver a guaranteed and measurable financial impact to clients by using break-through statistical science that makes optimal operational and marketing decisions at granular level in high value, low certainty, real time environments.

At Apex Decisions, we create next-generation game changing applications for our clients. Our solutions are pillared on:

  • Strengths in providing complete solutions
  • Product development, implementation and support methodologies that are geared towards benefit assurance.
  • Core team's experience in decision systems and delivering guaranteed results.

Our science, implementation methodology and background give us the confidence to guarantee measurable benefits.


Our Team

Dr. Subhash Gupta
CEO, Chief Scientist & Co-founder

Dr. Subhash Gupta is the CEO and co-founder of Apex Decisions, Inc. Prior to founding Apex Decisions, Dr. Gupta founded IDeaS in 1989. IdeaS is the leader in Hospitality Decision Systems and is the only company that guarantees a minimum increase of 4% in revenues through its solutions. Dr. Gupta was the Chairman of Ideas which was sold to SAS in 2011 (www.ideas.com).

Dr. Gupta brings to the table a deep insight in decision-making systems and real-time distribution scheduling. He has worked in all the four major centers in Particle Physics: SLAC, CERN, Fermilab and IAS, and has had stints at AT&T Bell Labs, Texas Instruments and Center for Strategic Technology and Research organization (CSTaR), a part of Accenture.

While at AT&T Bell Labs, he worked on support system architecture for the public-switched telephone network. At Texas Instruments, he did pioneering work on real-time distribution scheduling and planning systems in highly volatile environments. He also developed new algorithms and parallel architectures of linear systems. He designed placement, routing, and minimization algorithms for Very Large Scale Integrated Circuits (VLSI) design.

In 1988, Dr. Gupta founded and became the lead scientist for the Decision Technology Lab of CSTaR, the Center for Strategic Technology and Research, a part of Accenture. Here he was responsible for research and development of powerful automated techniques for decision making in real-time, highly volatile, global, high-impact business environments.

Dr. Gupta is the author of numerous patent applications and frequent articles in major international journals. He was one of the youngest Ph.D. graduates in Physics from Columbia University.

Atul Davda
Chief Technology Officer (CTO)

Atul Davda has extensive experience delivering advanced technology solutions for clients. Atul worked with cutting edge technologies such as cloud infrastructure, SAAS, Hadoop / big data, wearable technologies, Android and IOS app development.

Prior to joining Apex Decisions, Atul had his own startup company and also worked with other Silicon Valley startups in the fields of data analytics, mobile applications, and education. Atul played senior roles in a number of services companies including Sutherland and WNS Global Services. He helped scale these organizations focusing on application platform and product development, technology consulting, solutions design, project delivery, infrastructure and transformation using lean and six sigma methodology.

Atul shuttles between Apex’s development centers in the U.S. and Bangalore, India.

K J Antony
Director (Operations)

Antony is responsible for global delivery of products and services at Apex Decisions. He has deep experience and proven track record in product and project management, account management, customer support and excels in building teams. He has over 22 years’ of IT industry experience in small innovative companies delivering there products and services in multiple national markets.

Prior to joining Apex Decisions, Antony was part of the technical management team at indya.com. He also served as the project manager at Swiss Soft India before joining indya.com. He participated in conceptualization and implementation of various software products.

Antony holds a MBA degree with a specialization in Information Technology.

Anish Nanavaty
Advisory Board Member

Anish is responsible for developing and implementing Apex’s go-to-market strategy. In his previous entrepreneurial experiences, Anish has helped a variety of services companies create traction in new markets with sophisticated consultative selling needs and complex commercial structures.

Prior to working with Apex Decisions, Anish was a core member of the executive team that grew WNS (NYSE:WNS), a services and technology company, to a $500 million business with 25,000+ employees and a $1.2 billion market capitalization. Earlier in his career, Anish worked as a strategy consultant with Mars & Co, working on global projects for Fortune 100 companies.

Anish holds a Bachelors degree in Economics with a concentration in Finance and Management from The Wharton Business School at the University of Pennsylvania. Anish is based in New York City.